Is your website costing you clients?
Whether it’s link-dropping in local Facebook groups, posing for selfies on Instagram, or doing the jig on Tik Tok, posting about your business on social media is not enough.
Don’t forget about your website!
Your website is still one of your most powerful marketing channels. And these stats below prove it.
Your website still holds immense power to drive growth, build trust, increase your reach, and help you stand out from the crowd. We’ve compiled a list of 9 of the most eye-opening website statistics in 2022 to help you turn your website into one that can actually do all this
97 % of website visitors say a company’s website determines whether they buy or not.Rain Today Study
94% of negative website feedback is design related.Sweor
75% of people judge the credibility of a business based on the design of its website.Stanford
Users spend an avergae of 5.59 seconds looking at a website’s written content.Misssouri University
Users spend an avergae of 5.94 seconds looking at a website’s main image.Misssouri University
Website visitors spend an of average of 0.05 seconds to decide whether they like a website enough to stay or leave.Carleton University , Ottawa, Canada
88% of online consumers say they are less likely to return to a website after a bad experience.InVision
70% of small business websites that lack a Call to Action on their homepage.SmallBizTrends
50% of all consumers say their very next step after reading a positive review about a company is to visit their website.BrightLocal
The Key Takeaway?
First impressions are critical… and happen at lightning speed!
Your website better be ready. That means:
- You must ensure the top “above the fold” portion of your homepage is captivating and draws visitors in.
- Images are more important than your website’s written content, as depicted by some of the stats mentioned above. Make sure your homepage features a compelling main image.
- Design and visual aesthetics matter. They speak to your professionalism, credibility, and your overall brand and company style. A badly designed website makes your business and the service it provides look bad.
- Always be intentional with the content on your site. Meaning, what’s the purpose of your site? What do you want people to do? If you want people to book a call or request an estimate, make sure your website is optimized and structured around that action.
But hey, if you’re site doesn’t do all that, don’t fret, I will tell you exactly what you need to do to get you there and how to make your website better. No sales pitches, just friendly, free advice for local businesses.
Book a free consulting call with me ➜
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