Your local business might have plenty of foot traffic. But what happens if you have little to no traffic to your website?
How do you generate leads?
Here are some strategies to help you gain more leads with little traffic without spending money on ads or having to do a ton of work.
Make sure that every page of your site has clear search intent and is optimized for SEO.
This means optimizing against a focused keyword with proper page titles, content headlines and a meta description.
That’s the bare minimum. If you need instructions on how to do this, just let me know in the comments.
Create lead magnets and promote them.
What’s a lead magnet?
It’s a free piece of content or resource that you give away in exchange for a visitor’s email address.
This is an awesome marketing tool because it gets people on your email list who essentially become cold leads and future customers.
Include links to your lead magnets on every page on your site.
Put it at the top of the page, within the body of the page, and at the end of the page as well.
Also, share them on your social profiles.
Write powerful page headlines to attract attention.
Use strong verbs and evoke curiosity to persuade people to click when it appears on a Google search result page. If more people click it, this sends a signal to Google that you should be ranking higher.
Also, web pages with powerful headlines are more likely to be shared on social media.
Increase your site speed.
Many businesses don’t realize that site speed is a pretty big factor in your overall search engine ranking.
Fixing the overall load times of your site can dramatically improve your traffic from Google over time which will increase your leads.
Now, which one of these strategies do you want to try for your site?
Contact us with your questions. We are here to help.
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